What Is Hustle Culture | Scope of Competence

Hustle culture is reportedly a societal trend that has been influenced by the rise of the gig economy and freelance work. The gig economy has been fueled by the growth of Upwork and Fiverr, platforms that connect freelancers with clients. According to some sources, the rise of social media platforms like Instagram and TikTok has further accelerated the trend of hustle culture. However, the concept of hustle culture has roots in the Protestant work ethic and the idea of the 'self-made' individual. Arianna Huffington argues that hustle culture can lead to burnout and decreased productivity.